Wednesday, December 10, 2008

Madison Avenue, NW

Here's fascinating food for thought:

Advertising Age points out today that, once appointed, Bush's "Car Czar" will oversees all of the Big Three's expeditures, including $7.3 billion in advertising and marketing in the U.S. market alone.

All management and budget issues aside, President Bush is about to appoint the most powerful marketing exec in America, who will manage more marketing dollars than almost all the rest of the top 5 American advertisers combined.

Will marketers and sales teams suddenly be flooding into DC, currying favor with the Czar and his under-Czars with expensive lunches and glossy presentations? There's a lasting legacy for Bush - transforming some lowly government agency block into the epicenter of the ad world.

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