a hard-hitting feature on the city's lemonade proprietors. My money's on the savviest of the young marketers, the Brothers Schiller, a.ka. Stand #3:
Stand 3
SAM SCHILLER, 10, AND WILL SCHILLER, 8, BROTHERS.
Location: On their stoop outside their Upper West Side apartment.
Price per cup: 25 cents.
How did you lure customers? WILL: We made up a word that was Oreo and lemonade: OREONADEOL!
Does it work? WILL: Sort of. We have a lot of customers, and a few were hobos. SAM: No customers were hobos.
How did you know what to charge? SAM: My personal financial advice is 25 cents, because everyone can afford it. Even if your allowance is $1, you will be able to afford four glasses. Also, you can make a classy combo with Oreos, or do three glasses for 50 cents.
Do you have advice about giving good customer service? SAM: You might want to joke with them. WILL: But not a lot. Sam does it too much. SAM: You know it’s good if they point their finger at you, “Ahahahaha.” Laughing is contagious.
Do you enjoy having lemonade stands? SAM: If there’s a definition of fun, that would be the definition of it.
Earnings . . . . . . . . . . . . .$20 to $30
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